LEAD-SELLING PLATFORMS
We build the automation layer Indian real estate has never had — so that selling and delivering property stops depending on how many hours a team can stay awake.
Propbotics did not start as a software company. It started as a performance marketing agency for real estate — running the Meta campaigns, chasing the leads, building the WhatsApp flows by hand.
That is an unglamorous origin, and it is the most useful thing about us. For a year we sat inside the problem: watching a ₹700 lead go cold because nobody called it until Tuesday, watching two channel partners argue over the same buyer with no timestamp to settle it, watching a developer’s team quote a price list that had been revised twice.
What we learned is that the ads were never the problem. The problem was that the ad platform never found out what happened to the lead. The CRM never knew which creative produced it. The partner group never had a record. And after the booking there was no system at all — just a person typing demand letters into a Word file for three years.
Every one of those is a data problem wearing a process costume. You cannot fix them with a better CRM, or a better WhatsApp tool, or a better ads dashboard, because the failure happens in the gaps between tools. It only gets fixed if one system holds the whole lifecycle.
So we stopped selling the service and started building the system. Eleven modules, one contact record, from the first rupee of ad spend to the day the keys change hands.
We are still small, still building, and still funding a good part of this ourselves. But we are not guessing at what real estate businesses need. We spent a year doing the work by hand, and we are automating exactly what we found.
Every real estate business in India runs on one intelligent platform—from the first rupee of advertising to the day the keys change hands.
To unify every tool a property business needs into a single AI-powered platform, so no lead is lost overnight, no partner claim is settled from memory, and no buyer waits three years for an answer.
not hours, between an enquiry arriving and a buyer being spoken to
One platform, one login, one record. We do not add another tool to the stack — we replace the stack. If a feature only works by exporting to something else, it is not finished.
The client keeps their ad accounts, their number, their data, their partner relationships. We build the machine and hand over the keys. Full export, any time, including after they leave.
AI is not a feature in one module. It answers calls, qualifies conversations, scores intent from behaviour, and teaches ad platforms what a real buyer looks like.
WhatsApp first, seven languages including Hinglish, RERA aware, data stored in-country, priced for a market that pays in thousands rather than dollars.
Co-Founder & CEO
"Enterprise PLM consultant delivering 3DEXPERIENCE programmes for manufacturers across Europe and India. Brought the discipline of enterprise software delivery to a market that had never seen it."
Co-Founder & CTO
"Built PropChat and PropCall in-house on the official Meta Cloud API rather than reselling somebody else's stack — which is why coexistence and client data ownership are possible at all."
Co-Founder & CFO
"Runs finance, compliance and commercial structuring. Keeps a company that spends on cloud, telephony and AI infrastructure honest about what each rupee is actually buying."
Small enough that everyone knows what every client needs this week. Large enough to ship, deliver and support at the same time.
Mohit Gupta
Developer
Yashwant
Web Developer
Gurdayal Pal
Performance Marketer
Shiya Singh
Content Writer
Satyam Kumar
Graphic Designer
Saurabh Singh
Video Editor
Varun Bishnoi
Video Production
Ayush Dhasmana
Project Manager
Nupur Sharma
Account Manager
Lokesh Rajput
Admin & Social Media
Jyoti
HR Manager
PropERP does not do construction accounting. LinkedIn ads are not live yet. Six of the eleven modules are still in build. Saying this on the first call costs us some deals and saves us every unhappy client that would have followed
Their ad account, their WhatsApp number, their leads, their recordings. We never sit between a client and the platform they are spending on, and we do not mark up what Meta charges them.
Our own leads run through PropCRM. Our own campaigns run through PropAds. If a workflow is painful for us, it is painful for a client with ten times the volume, and it gets fixed.
Thirteen people means nobody is a spare part. Everyone here talks to clients, sees the numbers, and knows which project is behind. That stops being true at some size — we are not there yet.
Karyan Street Walk, FF73, Pinewood Enclave, Raispur, Ghaziabad, Uttar Pradesh 201002
CIN U63999UP2025PTC225905 · GSTIN 09AAPCP8707P1ZD
Metro Pillar Number 115, 3rd floor ,Khasra No. 846, 1, near, Gadaipur, Ghitorni, New Delhi, Delhi 110030
Opened 2026, closer to the developers and channel partner firms we work with across NCR.
All client data stays in India. Servers are located in-country, and any sub-processor operating outside India is identified before use. For a business handling buyer identity documents and payment schedules, that is not a preference — it is the requirement.
We will let the AI agent call your phone so you hear what your buyers hear, then walk the lifecycle end to end. If it is not a fit, we will say so on the call.